Book marketing services
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Book marketing services are the paid help that gets a published book in front of the readers, clients, and media who matter to its author.
At Big Impact Books, book marketing services are built into the publishing program and focus on launch promotion through podcast interviews and media articles. The aim for CEOs, attorneys, and business owners is visibility with the people who can hire, refer, or book them, which is a different goal from chasing raw sales rankings.
They usually include some mix of positioning, author platform work, launch promotion, and publicity. Pages ranking for this search list items such as metadata optimization, press releases and newswire distribution, paid trade ads, author website design, and social media packages.
Big Impact Books concentrates on what moves an authority book: clarifying your message and audience, building the platform that makes you credible online, and launching through media and podcast opportunities. Author Andrea Mein DeWitt said Melanie helped her fine-tune and streamline her message and target the audience she wanted to reach before her launch.
Definition
A book marketing agency is a company that plans and runs promotion for authors, usually covering publicity, platform building, and launch campaigns. Some sell single services; others run whole campaigns.
Big Impact Books works as both publisher and marketer. Its book marketing services are led by Melanie Herschorn, who brings more than 20 years as a celebrity publicist and award-winning journalist in radio, print, and TV. Because writing, publishing, and promotion sit under one roof, launch planning can start while the manuscript is still being written.
The numbers
Client statements, quoted from the Big Impact Books website. Individual experiences vary.
“Mel's team did a great job of handling everything I was clueless about so that I didn't have to do it. They also got me on about twenty podcasts and launched articles about my book to major news networks.”
Published prices run from $10 to $9,499, according to a 2026 review of what 16 companies charge by Manuscript Report. Big Impact Books does not publish its own prices; it includes marketing in its program. The figures below are market facts from that review, not Big Impact Books pricing.
| What it buys | Published price | Detail from the source |
|---|---|---|
| Full range of published prices across 16 companies | $10 to $9,499 | For things that sound nearly identical in the sales copy |
| Bigger placements | $100 to $600 | BookBub Featured Deals ($122 to $4,216 by genre), Palmetto's metadata optimization ($399), NewInBooks (from $299) |
| A freelance marketer's time | $500 to $2,500 | As reported in the same review |
| Highest listed figure | $9,499 | MindStir's publicity campaign; the rest of the higher-end companies quote |
When authors ask when to start marketing an unpublished book, Melanie Herschorn’s answer is always the same: today. An audience of ideal readers takes time to build.
Identify the core ideas in the book you can talk about again and again. Author Jim Schneider said Melanie helped him identify the important content pillars in his work and coached him on how to use them in promotion.
Your platform is the foundational marketing that establishes your credibility online through social media, email marketing, podcasting, and more. Melanie calls it the prerequisite for a book’s success.
Launch promotion places you in podcast interviews and media articles where your future clients are listening and reading.
Plan for the book to stay relevant: speaking, referrals, articles, and author events extend its life well past launch week.
“Every author has the power to build their own author platform; the foundational marketing that enables you, as an author and therefore a brand, to establish your credibility and authority online through social media, email marketing, podcasting and so much more. And it isn't just that you have the power to do this, it is really the prerequisite for your book's success.”
Self-published authors are responsible for their own marketing, so book marketing services for self-published authors usually start with platform and positioning. If your book is already out, you are not too late. Author Lin Hawthorne described Melanie helping position her as an authoritative self-publishing author on the web.
Many new authors also ask about Amazon book marketing services. Amazon is where many readers look, but a listing alone does not create attention. Podcast interviews, articles, and a strong author platform send readers there.
The most affordable choice is the one that reaches your actual audience. Before paying, ask who the service reaches, whether the work is done for you or taught to you, and how results are reported.
Timing also matters. Palmetto Publishing's book marketing services page asks authors whether they will be ready to publish in 1 to 3 months, 3 to 6 months, or 6 to 12 months, which reflects how far ahead marketing planning usually begins.
The best book marketing services for an attorney or CEO look different from those for a novelist. Compare paths in publishing options for new authors or return to the book publishing services overview.
Book marketing services are the professional help that gets a book in front of readers, ideally starting before it is published. Common offers include metadata optimization, press releases, advertising, author websites, and social media packages. Big Impact Books focuses its launch promotion on podcast interviews and media articles that position the author as an expert.
More answers like this in the FAQLaunch promotion through media and podcast opportunities. Attorney Paula Yost said the team got her on about twenty podcasts and launched articles about her book to major news networks. Marketing is part of the same program as the writing: founder Sarah Hubbard said you are not only getting your book written, you are also getting marketing.
More answers like this in the FAQToday, even before the book is finished. Melanie Herschorn's answer to authors who ask this is always the same: start now. Waiting until the book is uploaded to Amazon or KDP leaves you without an audience of ideal readers. Building visibility early means the people most likely to care are already paying attention on launch day.
More answers like this in the FAQNot always, but busy professionals usually benefit from experienced help. A book marketing agency or service brings media opportunities, launch planning, and time you may not have. Big Impact Books combines writing, publishing, and promotion, which suits authors who want one team. Authors who only need a single task, such as one ad placement, may prefer a specialist.
More answers like this in the FAQYes, many companies offer book marketing services for self-published authors, from single promotions to full campaigns. A 2026 Manuscript Report review of 16 companies found published prices running from $10 to $9,499 for things that sound nearly identical in the sales copy. Compare what is actually delivered, not the package name.
More answers like this in the FAQAffordable usually means a single, well-defined promotion. Manuscript Report's 2026 review says $100 to $600 buys bigger placements, such as BookBub Featured Deals ($122 to $4,216 by genre), Palmetto's metadata optimization ($399), and NewInBooks (from $299), while $500 to $2,500 buys a freelance marketer's time. Match the spend to one clear goal.
More answers like this in the FAQAccording to Manuscript Report's 2026 review of 16 companies, published prices run from $10 to $9,499. It reports that $500 to $2,500 buys a freelance marketer's time, and that above that, one company lists a figure, MindStir's $9,499 publicity campaign, while the rest quote. Big Impact Books does not list marketing prices on this site.
More answers like this in the FAQ