Book publishing services for experts
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Big Impact Books offers book publishing services for CEOs, attorneys, professionals, and business owners who want a nonfiction book that grows their business.
Instead of asking busy first-time authors to write alone, Big Impact Books holds weekly interviews that take about one hour a week, shapes your words into a manuscript in your own voice, guides the book through publishing, and then promotes the launch through podcast interviews and media articles. The goal is authority, referrals, and new opportunities, not just copies sold.
They include four connected parts: planning the book around your business goals, interview-based writing, publishing guidance through to a finished book, and launch promotion. Most professional book publishing services stop when the book is printed. Big Impact Books treats publication as the midpoint, because a book that nobody hears about cannot open doors.
The work is designed for people who know their subject cold but do not have spare evenings to write. Founder and mortgage expert Sarah Hubbard put it plainly: you are not only getting your book written, you are also getting marketing. That combination is the reason the company describes its service as an authority engine rather than a print job.
Definition
An authority book, as Big Impact Books uses the term, is a nonfiction book written by an expert to build credibility, attract the right clients, and support the next move in their business. Its value is measured less by copies sold and more by the conversations, referrals, speaking invitations, and media attention it creates for the author.
Big Impact Books helps CEOs, attorneys, professionals, and business owners develop, write, publish, and promote this kind of book, keeping the author's own voice at the center. The company says it refuses to churn out cookie-cutter content or hide behind ghostwriting: clients own their ideas and their words.
The numbers
These are the business's own figures and the words of its clients, stated exactly as supplied.
It works in six steps, moving from your goals to a launched book. Every step is designed to protect your time while keeping the book unmistakably yours.
Start with where your business is going, not a summary of your career. Melanie Herschorn encourages CEOs and experts to ask what kind of work, clients, and opportunities they want more of over the next five or ten years, then build the book toward that.
About one hour a week, you talk through a chapter. Attorney Manisha P. Patel said talking through each chapter in an organized way is what made the process manageable alongside a full schedule.
Melanie's team pieces your interviews together into a manuscript that keeps your voice. The aim is a book that sounds like you, not a template with your name on the cover.
The team handles assembling the book into a final, packaged product and publishing it: the steps first-time authors most often say they had no idea how to do.
Launch promotion puts you in front of new audiences. Attorney Paula Yost said the team got her on about twenty podcasts and launched articles about her book to major news networks.
Use the book in client conversations, speaking, and referrals. Attorney Michael Biederstadt now tells clients to read a specific chapter before they meet, instead of re-explaining the same ideas.
“This book would have never happened without Melanie and Big Impact Books. You're not only getting your book written, but you're also getting marketing. You're being set up for success beyond the actual book. It's an all-encompassing program. It was the best investment.”
Every path below is judged on the same seven points. Big Impact Books is listed first because it publishes this site; the facts in each column are stated the same way. For the full comparison, read the best book publishing options for new authors.
| Criterion | Big Impact Books (interview-based independent publishing) | Traditional publisher | Hiring separate freelancers | Do-it-yourself self-publishing |
|---|---|---|---|---|
| Who writes the manuscript | Your words, captured in weekly interviews and shaped by the team | You, or a writer you hire | You, or a ghostwriter you hire | You, or a writer you hire |
| Time asked of the author | About one hour a week, as stated by Big Impact Books | Varies; you write the proposal and the manuscript | Varies; you coordinate each vendor | Varies; you manage every step |
| Who handles publishing steps | The team guides assembly and publishing | The publisher | You coordinate editors, designers, and formatters | You, often through a platform such as Amazon KDP |
| Launch promotion | Media and podcast opportunities as part of the program | Varies by publisher; authors are often expected to bring a platform | Hired separately | Your responsibility |
| How you get started | Work directly with Big Impact Books | Usually a literary agent and a book proposal | Find and vet each freelancer | Open a platform account and upload |
| Who pays upfront | The author invests in the program; prices are not listed on this site | The publisher, which typically pays the author an advance | The author, per service | The author, from very little to a lot depending on help hired |
| Best fit | CEOs, attorneys, professionals, and business owners who want an authority book without writing alone | Authors with a large platform who can wait for a deal | Authors who want to run the project themselves | Authors with time, skills, and a tight budget |
Book marketing services at Big Impact Books focus on putting the author in front of audiences who can hire them, refer them, or invite them to speak. Launch promotion runs through media and podcast opportunities. Attorney Paula Yost said the team got her on about twenty podcasts and launched articles about her book to major news networks.
Melanie Herschorn spent more than 20 years as a celebrity publicist and as an award-winning journalist in radio, print, and TV, which shapes how launches are pitched. Read the full guide to book marketing services for authority books, including published 2026 market prices.
To write a book and get it published as a busy professional, replace solo writing sessions with structured conversation. Attorney Bobby Sawyer described his experience: instead of sitting down to write, he spent the first few months talking through his ideas, and the result genuinely sounds like him.
If you already have a partial draft, that works too. Attorney Michael Biederstadt started with probably 80 percent of a manuscript. See the step-by-step guide on how to write a book and get it published, or read about having someone help write a book about your life.
They are for nonfiction authors and business owners who want a book that grows their business, and most are first-time authors. Clients quoted on the Big Impact Books website include attorneys, a mortgage expert, a financial advisor, a debt solutions founder, coaches, and speakers.
Honest limits matter. Fiction writers, authors who want a traditional deal with an advance, and people who enjoy running every production step themselves may be better served by another path.
“Since publishing my book, I have seen an increase in referrals from colleagues. I am also building on that visibility by pursuing speaking opportunities and author events at libraries and bookstores throughout the state.”
“Melanie is the consummate professional and an All-Star collaborator. She delivered on her promises and did so timely, on budget, and cheerfully. She took an unfinished, rough draft and turned it into a published book that I will forever be proud of.”
Big Impact Books is an independent publisher and book marketing service for CEOs, attorneys, professionals, and business owners worldwide. It helps clients develop, write, publish, and promote authority-building nonfiction books, using weekly interviews to capture each author's voice and launch promotion through media and podcast opportunities to put the finished book in front of the right audiences.
More answers like this in the FAQThey include planning the book around your business goals, weekly interviews that capture your ideas, a team that pieces your words into a manuscript, guidance through assembling and publishing the finished book, and launch promotion. Attorney Paula Yost said the team handled everything she was clueless about, from packaging her book to publishing it.
More answers like this in the FAQAbout one hour a week. Big Impact Books describes its done-for-you publishing and promotion process as designed to respect your time, with just one hour a week from the author. Clients describe spending that time talking through chapters in interviews while the team does the heavy lifting of turning their words into pages.
More answers like this in the FAQThat is the point of the interview approach. Because the manuscript is built from your own spoken words, the voice stays yours. Attorney Bobby Sawyer said the result was a book that genuinely sounds like him, the way he actually speaks and communicates. Big Impact Books says it aims to honor each author's authentic voice.
More answers like this in the FAQIt ranges widely, from very little for do-it-yourself self-publishing to a significant investment for full-service writing, publishing, and marketing. Big Impact Books does not list package prices on this site; projects are scoped with each author. For market context, Manuscript Report's 2026 review found published book marketing prices from $10 to $9,499.
More answers like this in the FAQYes, first-time authors are the core audience. The process assumes you have expertise but no publishing background. Attorney Paula Yost said she had no idea how to assemble her book into a final, packaged product and publish it, and the team handled it. Client Bobby Sawyer also valued Melanie's honesty from the start about what to expect.
More answers like this in the FAQThe best choice depends on what the new author needs most: writing help, production help, marketing, or a traditional deal. The Big Impact Books comparison of publishing options for new authors judges four paths on the same six criteria. Big Impact Books fits new authors who are professionals and want interview-based writing plus launch promotion.
More answers like this in the FAQ